Tuesday, 29 March 2011
Tuesday, 22 March 2011
Technological Convergence & how it affects the following:
TC is the amalgamation of multiple devices into one object, a good example of Media Convergence the i-phone: is a phone, camera, video player & recorder, internet, i-pod, apps, calculator, etc.
Production (raising the finance, making the film)
• Edits can be ‘streamed’ (emailed/firewired) so that they can be approved by the financiers. (This can also cause Piracy problems)
• Films are now edited on a Computer called an Avid, you can edit the picture, the sound & do basic special effects. This is very sophisticated.
Distribution (Maximize the Audience that you can get to see the film)
• Cinema
• DVD & Blu-ray distributor
• TV
• Internet
• Airplane
• As a ‘gift’ in a Newspaper or Magazine – create awareness; maybe give away an old film (the original ‘St Trinians’) as the remake/Sequel is released at the Cinema.
Marketing & Media Synergy (Vertical Integration favored by Hollywood)
• Media Synergy exploits ‘Technological Convergence’ to reach a wider audience.
• Maximize the Audience that want to see the film …..
• ARG
• Web Site
• Sound Track / Album
• Stars / Director
• Book, Comic, Game Show8u
Exhibition (Where you traditionally see the films: in a Cinema)
• Internet: Where the film is being screened; cinema, time, date & trailer.
• Films are shown in Cinema Screens
• These can be on Film, on Digital, or 3D. Not all screens have all capabilities at the moment. Limits the screens a film can be seen on.
• Virgin Airplane: Have the latest Films on its planes.
• A screening in a Shopping Centre
• Film released as a download direct to the I-phone
Piracy (As TC is more advanced this encourages/enables more piracy)
• A film can be copied easily & quickly before Theatrical Release as a Preview Copy can often get into the wrong hands.
• Production Companies/Distribution Companies now limit who has access to ‘whole’ copies of the film.
Technological Convergence is the ‘actual’ physical piece of technology:
• a computer you can play your DVD on & access the internet
• a TV with a built in DVD player that you can access the internet on
• an i-phone to make a phone call, listen to music, download a film, access the internet
For your exam you need examples of how the Media use TC to their advantage, this then becomes Media Convergence.
• ARG played on the computer
• Trailer Apps on the i-phone
• A DVD they can play on their TV & their computer (on a long car journey).
• Internet to down load a film
Institution: This is any Production, Distribution & Exhibition Company.
• Slumdog Millionaire: Celedor & FilmFour; Warner Bros & Fox Searchlight, Pathe
• The Dark Knight: Lengendary Pictures, Syncopy, DC Comics; Warner Bros
• This is England: Warp Films & FilmFour; Optimum & IFC Films
• Odeon, Vue, Rio, Everyman, Screen on the Green, National Film Theatre
Audience: This is the ‘audience’ the film is aimed at. They want to make money!
• Clarify/understand the Audience that the film for each of your Case Studies is aimed at. How did they ‘widen’ the Films appeal/attract a bigger audience?
• Every film wants to reach as wide an audience as possible.
• Media Synergy is how they market the film, using media convergence they can access a wider audience through for example: the i-phone. Trailer Apps direct to all i-phone users. This uses Media Convergence to the Distributors advantage.
• What is the ‘age’ of the target audience of your Case Study Films.
• For TDK they used ARG to target some of their audience. An interactive website. To attract a much wider audience, for the DVD sales, one of the things they did was use toys in Happy Meals, pester power of children. To target a teen audience they had Stars like Heath Ledger & Christian Bale.
• TIE attracted an Art House Audience. It had a limited budget and limited appeal but it made money as it hit the target audience.
• SDM was originally aimed at a youthful audience but after it won the Oscars it broadened its appeal and was watched by a much older audience.
Production (raising the finance, making the film)
• Edits can be ‘streamed’ (emailed/firewired) so that they can be approved by the financiers. (This can also cause Piracy problems)
• Films are now edited on a Computer called an Avid, you can edit the picture, the sound & do basic special effects. This is very sophisticated.
Distribution (Maximize the Audience that you can get to see the film)
• Cinema
• DVD & Blu-ray distributor
• TV
• Internet
• Airplane
• As a ‘gift’ in a Newspaper or Magazine – create awareness; maybe give away an old film (the original ‘St Trinians’) as the remake/Sequel is released at the Cinema.
Marketing & Media Synergy (Vertical Integration favored by Hollywood)
• Media Synergy exploits ‘Technological Convergence’ to reach a wider audience.
• Maximize the Audience that want to see the film …..
• ARG
• Web Site
• Sound Track / Album
• Stars / Director
• Book, Comic, Game Show8u
Exhibition (Where you traditionally see the films: in a Cinema)
• Internet: Where the film is being screened; cinema, time, date & trailer.
• Films are shown in Cinema Screens
• These can be on Film, on Digital, or 3D. Not all screens have all capabilities at the moment. Limits the screens a film can be seen on.
• Virgin Airplane: Have the latest Films on its planes.
• A screening in a Shopping Centre
• Film released as a download direct to the I-phone
Piracy (As TC is more advanced this encourages/enables more piracy)
• A film can be copied easily & quickly before Theatrical Release as a Preview Copy can often get into the wrong hands.
• Production Companies/Distribution Companies now limit who has access to ‘whole’ copies of the film.
Technological Convergence is the ‘actual’ physical piece of technology:
• a computer you can play your DVD on & access the internet
• a TV with a built in DVD player that you can access the internet on
• an i-phone to make a phone call, listen to music, download a film, access the internet
For your exam you need examples of how the Media use TC to their advantage, this then becomes Media Convergence.
• ARG played on the computer
• Trailer Apps on the i-phone
• A DVD they can play on their TV & their computer (on a long car journey).
• Internet to down load a film
Institution: This is any Production, Distribution & Exhibition Company.
• Slumdog Millionaire: Celedor & FilmFour; Warner Bros & Fox Searchlight, Pathe
• The Dark Knight: Lengendary Pictures, Syncopy, DC Comics; Warner Bros
• This is England: Warp Films & FilmFour; Optimum & IFC Films
• Odeon, Vue, Rio, Everyman, Screen on the Green, National Film Theatre
Audience: This is the ‘audience’ the film is aimed at. They want to make money!
• Clarify/understand the Audience that the film for each of your Case Studies is aimed at. How did they ‘widen’ the Films appeal/attract a bigger audience?
• Every film wants to reach as wide an audience as possible.
• Media Synergy is how they market the film, using media convergence they can access a wider audience through for example: the i-phone. Trailer Apps direct to all i-phone users. This uses Media Convergence to the Distributors advantage.
• What is the ‘age’ of the target audience of your Case Study Films.
• For TDK they used ARG to target some of their audience. An interactive website. To attract a much wider audience, for the DVD sales, one of the things they did was use toys in Happy Meals, pester power of children. To target a teen audience they had Stars like Heath Ledger & Christian Bale.
• TIE attracted an Art House Audience. It had a limited budget and limited appeal but it made money as it hit the target audience.
• SDM was originally aimed at a youthful audience but after it won the Oscars it broadened its appeal and was watched by a much older audience.
Thursday, 17 March 2011
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