Website development
Top tips for creating world-beating websites
1. Think about your target audience.
Choose colours and imagery that will both represent your radio station and appeal to
your core audience.
2. Be interactive.
Communicate with your audience, and provide them with opportunities to communicate with you, and with your website..
3. Use graphics and multimedia, but don’t go mad.
Most people still surf the web on a telephone line, and don’t want to wait hours for
your clever but OTT graphics-heavy page to download.
4. Make your site easy to navigate
If your audience can’t find the content they’re looking for, they’ll go somewhere else.
Make sure your navigation – the links and menus that take users to other parts of your site – are clear and visible.
5. Use the conventions
What features do you always see on websites? Do they always provide a contact email
address on the homepage? Do they always have a company logo? What else?
6. Make each page count.
Your audience doesn’t want to look at a page with nothing interesting or useful on it.
7. Limit your body type to Times New Roman, Arial or Verdana Basically, only these fonts work acceptably on all computers.
8. Use a layout grid
Give your webpage structure and an information hierarchy. Some examples of popular
layout grids are shown below – do you recognise any from websites you’ve visited?
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